Customer Stories From Patanjali Reveal 'True Power Of Ayurveda And Wellness,' Claims Company

Patanjali Ayurveda claims its products have become symbols of trust, rooted in ancient Indian knowledge.

Pic Credit: Patanjali Ayurved, Instagram

Patanjali claims Ayurveda has made a significant comeback in India, and when people think of Ayurveda today, Patanjali is one of the first names that comes to mind. Patanjali claims that in millions of homes across India, you’ll find its products in kitchens and bathrooms. The company claims these products have become symbols of trust, rooted in ancient Indian knowledge. Patanjali claims its success isn't just due to its products; it’s also the stories of millions of people who have embraced these products and experienced positive changes in their lives. 

Let’s dive into how customer stories from Patanjali are showcasing the true power of Ayurveda. 

The Overlooked Market for Natural Products 

Patanjali claims it recognised a market that many big companies had overlooked—the market for natural and wellness products. People’s awareness about health was increasing, especially due to the rise in lifestyle diseases like diabetes and high blood pressure. The company claims that while many companies had been in the Ayurvedic segment for years, none understood this market as well as Patanjali did. 

Customer Stories 

The Trend of Natural Products Among Beauty Bloggers:

The company claims that Anamika Sureka, a beauty blogger from New Delhi, decided to try something different. She switched from well-known brands to Patanjali’s Aloe Vera Gel. Soon enough, she became a fan of the product. Little did she know that in a few years, this brand would become so popular that thousands of her followers would ask for recommendations about Patanjali's chemical-free herbal products. 

Patanjali claims many people share their experiences with Patanjali products on YouTube, praising them or criticising them. Patanjali claims the best part is that it has carved out a niche among beauty bloggers in the new generation, a space often dominated by big international brands, thanks to its simple packaging and indigenous ingredients. 

The Patanjali Store Experience 

The company claims that visiting a Patanjali store is not just about shopping, it’s an experience. The company says the first thing you notice when entering a Patanjali store is the green signage with Baba Ramdev’s photo, evoking a sense of freshness and natural goodness. Patanjali says the ambiance inside the store is also different. You’ll see jars of herbs behind the counter, each with handwritten labels in Hindi, not computer-generated. It gives the feeling that every label was carefully written by hand. The aroma of the herbs and the products all come together to tell a story. 

Patanjali claims many customers come to the store with a doctor’s prescription. The company claims that inside the store, there’s an Ayurvedic doctor who recommends Patanjali’s Ayurvedic products based on the customer's condition, all for free. Patanjali claims this shows that its stores aren’t just profit-driven shops, but places that truly care for their customers, fulfilling the promise of offering chemical-free Ayurvedic products. 

(This article is part of IndiaDotCom Pvt Lt’s consumer connect initiative, a paid publication programme. IDPL claims no editorial involvement and assumes no responsibility or liability for any errors or omissions in the content of the article.)