Know what you're buying—24K for investment, 22K for jewellery.
Always check for the BIS hallmark—it guarantees purity and authenticity.
Compare gold rates across stores to get the best value for your money.
Buy from trusted jewellers or certified platforms—festive purchases deserve reliability.
Know the making charges upfront—transparent billing means smarter buying.
For investment, choose digital gold or sovereign bonds—modern and secure options.
Look for festive discounts during Akshaya Tritiya to maximize your value. (This article is intended for your general information only. Zee News does not vouch for its accuracy or reliability.)