Amazon doormats News

India`s reaction to an Amazon.com website selling doormats resembling the country`s flag involved an unprecedented public and private offensive against the US company by Prime Minister Narendra Modi`s government.

Cautioning international e-commerce major from showing indifference towards India symbols and icons, economic affairs secretary Shaktikanta Das on Sunday asked Amazon to desist from being flippant about Indian symbols and icons. He also warned the company that this indifference will be at its own peril.

The backlash levels against Amazon on the micro-blogging site were so high, that soon enough, #BoycottAmazon was seen trending in India.