Diabytes
Campa Cola News
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Reliance's pricing strategy has been key to its massive success, prompting companies like Tata to rethink their tactics.
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Campa Cola drink was created by the Pure Drinks Group in the 1970s. Pure Drinks Group introduced Coca-Cola into India in 1949 and was the sole manufacturer and distributor of Coca-Cola till 1977 when Coke was asked to leave. After that, the brand dominated the Indian market for the next 15 years in the absence of foreign competition.
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