Chingari News
The latest round of layoffs impacted employees from product, customer support, design and marketing teams, reports leading startup news coverage portal Inc42, citing sources.
The layoffs at Chingari, one of the leading Indian short video apps, came as its cofounder Aditya Kothari recently quit the startup.
The short video apps space is chockfull with highly creative content, and today 7.2 out of 10 smartphone users have at least one short-video app.
More than 50 million Indians use short video apps to browse short videos.
These short video applications are encouraged by the Z Generation and Millennials.
Chingari lets users download and upload short videos and shop for merchandise within the app, among other things.
Since its redesign in June 2020, Chingari worked to fill the vacuum created by TikTok`s ban in India.
Ever since, the number of Chingari users is claimed to have increased exponentially.
It is now among the top two free apps on Play Store for more than a week now.
The app which was founded by Bengaluru-based programmers Biswatma Nayak and Siddharth Gautam in 2019.
Chingari allows a user to download and upload videos, chat with friends, interact with new people, share content, and browse through feed.
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