Diabytes
E-commerce sales News
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This festive season, brands are looking to push premium stock keeping units (SKUs) at a discounted price, to encourage aspirational buying.
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E-commerce sales this year made up 14.6% of total retail and rose 18.8% from the 2018 period, according to Mastercard’s data tracking retail sales from Nov. 1 through Christmas Eve.
Overall holiday retail sales, excluding autos, rose 3.4%.
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