Online video News

With YouTube, marketers have the flexibility to shift budgets and invest in driving the results that matter most.

As per the findings of the global media and advertising research firm, social media drives better reach and brand impact among 15-19 age group.

Making it easier for today`s tech savvy kids to find videos on topics they want to explore, popular online video community YouTube on Wednesday launched "YouTube Kids" -- a huge library of learning content for children -- in India.

On Thursday, video sharing website YouTube said its content partners, Culture Machine, OML, Qyuki and The Viral Fever (TVF), are set to launch four original properties

Alibaba Group Holding Ltd will launch an online video streaming service in China in about two months, hoping to emulate the U.S.`s Netflix Inc and HBO, the firm`s head of digital entertainment said on Sunday.

Online video platform Vessel launched its paid subscription service.

YouTube has struck a deal with a group of independent record labels for a new subscription service to rival Spotify and Apple`s Beats Music, the Financial Times reported on Wednesday.

YouTube viewers might get the option of paid subscriptions for ad-free access to the popular online video-sharing service.