Diabytes
OTT business News
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Surprisingly, only 110.5 million of the 353.2 million OTT viewers watch paid content online, according to the research.
Furthermore, only 40.7 million people are paying subscribers.
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Paid subscribers to OTT (over-the-top) platforms (ex. Netflix, Amazon Prime, Hotstar, etc.) increased at a high rate during the COVID pandemic.
More and more new OTT outlets are being introduced, putting theatres in a precarious position.
Anthologies are gaining momentum across streaming platforms to cater for consumers’ changing attention spans and thirst for new-age content.
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