Diabytes
Sony Music Entertainment News
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TikTok signed similar deals with UK-based non-profit Merlin earlier this year, in a bid to expand its music library
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In India anything 'free' works best, but Sony Music India decided to take a bold step by asking listeners to pay, for a limited time, to listen to the song 'Phurrr', featuring superstar Shah Rukh Khan and Anushka Sharma. Some in the industry say it is too much to expect any immediate change in attitudes, but hope people support the move that is aimed at killing piracy.
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