Movie business News

The cinema-and-OTT combo that has evolved since the pandemic's start has sparked one of the most heated arguments

The Indian OTT market is currently in the scaling stage, according to a joint analysis by industry group CII and Boston Consulting Group (BCG)

While there are concerns about the last quarter of FY22 due to the escalating COVID case, PVR had a successful third quarter. The third quarter of FY22 was the greatest in the prior seven quarters, according to the firm, with Bollywood movie releases beginning in November 2021.

Redefining the content creation process is very important and therefore, one needs to emphasize content creation with depth. The need to streamline film production procedures in Bollywood, a $2.28 billion business, is critical.

The marriage of digital technologies and audiovisual creativity has been nothing short of a fairy tale. Digital technologies have reoriented cinematic realities, forcing producers and spectators to consider cinema from hitherto unseen angles.

Paid subscribers to OTT (over-the-top) platforms (ex. Netflix, Amazon Prime, Hotstar, etc.) increased at a high rate during the COVID pandemic. More and more new OTT outlets are being introduced, putting theatres in a precarious position. Anthologies are gaining momentum across streaming platforms to cater for consumers’ changing attention spans and thirst for new-age content.

Since the onset of the Covid-19 pandemic last year, an increasing number of film creators have chosen to broadcast movies on OTT platforms, gaining acceptance among consumers in the country. When people were confined to their houses and couldn't go to the cinema, they turned to apps like Amazon Prime, Netflix, Disney+, Zee, Voot, and others. Meanwhile, the film festival circuit has also been hit by the coronavirus outbreak.